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Ben Kepes is an analyst, and entrepreneur, an commentator, and a business adviser. His interests include a diverse range of industries from manufacturing to property technology. As a commentator he has a broad presence both in the traditional media and as an extensive blogger. He sits on the boards of a number of organizations, both commercial and not-for-profit. Ben is a DZone MVB and is not an employee of DZone and has posted 197 posts at DZone. You can read more from them at their website. View Full User Profile

SnapLogic Raises $20M to Integrate the World

09.19.2012
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Whenever I’m asked where the big investment opportunities exist in technology (and believe me – it’s a question I get asked very often), I always point people in the direction of companies whose product or services straddle a variety of areas – multi cloud infrastructure management, multi platform PaaS toolkits, multi vendor social tools to name a few examples. Another hot area is that of application integration. As we move towards a world where more and more organizations are using a plethora of different applications, any platforms designed to integrate those different applications together is a fairly safe bet. Case in SnapLogic (more on them here) who sells a platform where both cloud and on-premise applications can be tied together via standard or customized “snaps” or integration blocks. It’s a big opportunity space, and one which SnapLogic is doing some interesting things in.

The VCs would seem to agree since SnapLogic is this morning announcing a further $20M in funding from new investors Ignition Partners and Triangle Peak Partners and existing investor the venerable Andreeson Horowitz. The funding makes a total of $32.5M raised so far. Alongside the funding, SnapLogic is crowing about its marketplace success with some major enterprise customers on board alongside the US federal government.

I like what SnapLogic is doing, but believe it only solves half of the pain area for organizations – while integration is a big problem area, so too is the cognitive dissonance caused by having so many different user interfaces and user experience approaches – this is the next big area of opportunity and one which I hope SnapLogic will have a look at with this newfound treasure chest.

 

Published at DZone with permission of Ben Kepes, author and DZone MVB. (source)

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