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Ben Kepes is an analyst, and entrepreneur, an commentator, and a business adviser. His interests include a diverse range of industries from manufacturing to property technology. As a commentator he has a broad presence both in the traditional media and as an extensive blogger. He sits on the boards of a number of organizations, both commercial and not-for-profit. Ben is a DZone MVB and is not an employee of DZone and has posted 197 posts at DZone. You can read more from them at their website. View Full User Profile

Clown Computing–Entertaining and Attention Grabbing but a Flawed Thesis

02.19.2013
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Recently I attended Webstock, a conference in Wellington, New Zealand that is well known for bringing together technology, design and general brain stimulation. It was a great event, with some awesome speakers but one presentation, by Jason Scott, part of an activist preservationist group Archive Team, kind of stuck in my craw.

In his presentation, Scott held up some well known examples of discontinues service and drew the conclusion that these examples showed how risky cloud computing is. He went on to rename cloud computing as clown computing and proceeded to get attendees whipped up in a frenzy of derision about this awful thing called the cloud. He used the example of GeoCities, the once great website creation and hosting service that was acquired by Yahoo! and subsequently shuttered. The Internet Archive, the organization that Scott works for, announced a project to archive GeoCities pages and started to download as much content hosted on GeoCities as they could before it was shut down.

Now Scott is undoubtedly entertaining (hell, the guy gave his presentation dressed in a steampunk costume) but conflating the GeoCities shutdown with the proclamation that cloud computing is fundamentally flawed as a concept is, well, fundamentally flawed.

Apart from anything else, the Archive he’s built, while a worthy initiative, tells people that essentially you can’t trust a third party to store your data, only to create an archive that is stored…. with a third party. That’s kind of nonsensical. I questioned this approach and, jumping on the populist bandwagon, received a bewildering reply that seemed to take the view that storing files on one’s own server is far safer than to store with some evil voodoo-doll corporate.

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Putting aside for a moment the fact that the reply originated from someone who is an investor in a number of companies that provide a cloud service and, as such, would normally not be expected to  decry storing data on “some corporate’s cloud”, the very suggestion that cloud storage is inherently dangerous is flawed. Let’s look at it dispassionately for a minute here. As most readers know, I live near Christchurch, New Zealand, a city that was heavily impacted by earthquakes over the past couple of years. When the most damaging earthquake struck on February 22, 2011, there were many cases of people going into dangerous and partially collapsed buildings in order to extract their servers – precisely because they relied on traditional local storage for their critical files. there were also, sadly, many cases of people unable to reclaim their servers, and many of these people’s critical data was lost forever.

Compare this to the number of forward-thinking individuals who had their data sitting on one or another cloud vendor and who simply logged onto these cloud services off another computer and were back up and running rapidly.

Of course Scott’s answer to this would be that there are many individuals who relied on cloud services, only to have the service provider go out of business and close the service down. Well there are a couple of responses to this:

  1. It is virtually unknown (virtually, not completely) for a vendor to close down without giving users significant warning and opportunity to extract their data. Think of it as a hard drive that warns you when it’s about to die and gives you the opportunity to back it up before it does so
  2. In this modern age, there is no reason to have your data in a single location. Case in point: my images. I have thousands of pictures dating back many years – these live in a myriad of locations – physically on a storage device in my office, but also replicated on cloud file sharing services, synchronized to a couple of different laptops and, in many cases, on one of a variety of social networks

Rather than looking at this emotionally and increasing the misguided perceptions that suggest not being able to “see” one’s data storage device is inherently risky, it would be better if people on both sides of this debate added helpful dialog to the conversation, and gave consumers the information that allowed them to make rational decision. Cloud storage isn’t fundamentally dangerous, and on-premise storage clearly has its place too – it’s by finding the best solution to an individual’s needs and situation that we can best help them make the right decision. And as for that suggestion that cloud storage is a data-loss disaster waiting to happen? Here’s a non-emotional bottom line answer to that suggestion:

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Published at DZone with permission of Ben Kepes, author and DZone MVB. (source)

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